I like that the Netflix brand colors will remain the same, but I wonder how consumers will react to the new name and logo. Best of luck to you Netflix.
Monday, September 19, 2011
Netflix DVD Service is now Qwikster
This morning I received an email from Netflix finally explaining the price changes from a couple of months ago. Netflix is separating the DVD service from the streaming service. The new name will be Qwikster. The name references the quick delivery of their DVDs.
I like that the Netflix brand colors will remain the same, but I wonder how consumers will react to the new name and logo. Best of luck to you Netflix.
I like that the Netflix brand colors will remain the same, but I wonder how consumers will react to the new name and logo. Best of luck to you Netflix.
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